A written critical response to Peter Bil'ak's Graphic Design in the White Cube, typeset — along with the original — onto large* posters, and then hung in various galleries along with red markers, through which the audience is encouraged to contribute any criticism of their own that they might have.
After each show, the posters are collected, whereupon the audience-contribted notes are extracted and typeset in a manner consistent with their style (vis a vis both handwriting and content), and reapplied to the posters as another component in their typographic system. The feedback loop persists and strengthens with each iterative reload/transform/extract cycle, and the posters become an active medium by which both new and old arguments — the primary content of the exhibition — dance in and out of the "white cubes" that typically contain them.
*) 40 9/16 x 57 5/16" — JB0 standard size, into which a scaled-up simple text grid meant for a sheet of American letter paper fits quite nicely, acting n spite of the scale to ground the posters' design in the comfortable world of the written word.
Images and text from the most recent show — currently archived here — are forthcoming.
One: Bil'ak's essay and my own. Typeset on JB0-sized pages.
Two: the first round of posters Hung up in RISD Mason with markers.
Three: diagram Bil'ak's writing and mine
Four: a marker for commentary
Five: Commentary in action
Six: in the gallery
Seven: some comments by my peers
Eight: comments on Bil'ak's essay
Nine: the interlocking loops